Today Nokia and Microsoft announced a partnership, which ultimately will make Nokia phones Windows mobile phones. Nokia has been struggling to change and adapt to the new cell phone market for a few years now, but teaming up with another company that is losing in the mobile market seems like a bad decision. It seems that Nokia would be much smarter to join forces with someone who is succeeding in the mobile market, not someone who is being left behind.
The one major benefit that this partnership gives Nokia is the ability to focus their energies strictly on design quality hardware, without the worry of developing and maintaining a software platform too. Having an OS supplier should allow Nokia to stream-line their operations, probably layoff some people (unfortunately), and to focus on what Nokia does well (hardware). The down side is that the OS they choose is Windows Phone 7, which is lacking, and Microsoft has lost standing in the mobile space. Windows Phone 7 gets decent reviews, but the fact of the matter is that Windows Phone 7 headset sales are slow, and consumer interest is pretty low.
The question I have is this, can Nokia change around the perception of Windows Phone 7 and succeed?
I honestly think Nokia is going to be let down after this is all said and done. What do you think?
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